Lots of impressive work here; I particularly think that your focus group video has been productive and the RMA analysis shows a great understanding- well done.
When analysing the posters for the film release, focus on shot type, layout, framing and composition as you will need to think of this carefully when creating your own.
Also, you say the target audience very early on is only male- did your research lead you to this as many women do like horror?!
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